The Ultimate Guide To What Is A Secondary Dimension In Google Analytics

Everything about What Is A Secondary Dimension In Google Analytics

If this does not appear clear, below are some instances: A purchase takes place on an internet site. Its measurements can be (however are not restricted to): Deal ID Discount coupon code Most current website traffic resource, and so on. A user visit to a website, and we send the occasion login to Google Analytics. That occasion's personalized measurements could be: Login method User ID, and so on.


Although there are many measurements in Google Analytics, they can not cover all the feasible situations. Hence custom-made dimensions are required. Things like Web page link are universal and also use to several instances, however suppose your business markets online programs (like I do)? In Google Analytics, you will certainly not discover any measurements related especially to on the internet training courses.




Enter Custom Capacities. In this blog site article, I will certainly not dive deeper right into customized measurements in Universal Analytics.

What Is A Secondary Dimension In Google Analytics - The Facts

The range defines to which occasions the measurement will apply. In Universal Analytics, there were four scopes: User-scoped custom-made measurements are related to all the hits of an individual (hit is an occasion, pageview, and so on). If you send User ID as a custom-made dimension, it will certainly be applied to all the hits of that specific session AND to all the future hits sent out by that customer (as long as the GA cookie stays the very same).


You could send the session ID custom dimension, and also even if you send it with the last event of the session, all the previous occasions (of the very same session) will obtain the worth. This is performed in the backend of Google Analytics. measurement uses only to that specific event/hit (with which the measurement was sent).


Also if you send out several products with the same purchase, each item might have different values in their product-scoped personalized measurements, e. g.




Why am I telling you this? In Google Analytics 4, the session range is no much longer offered (at the very least in customized measurements). If you want to apply a measurement to all the events of a specific session, you must send that measurement with every event (that can be done on the code level (gtag) or in GTM) (What Is A Secondary Dimension In i thought about this Google Analytics).


It can be in a cookie, information layer, or somewhere else. From now on, personalized dimensions are either hit-scoped or user-scoped (previously referred to as User Qualities). User-scoped custom dimensions in GA4 job similarly to the user-scoped measurements in Universal Analytics but with some distinctions: In Universal Analytics, a user-scoped customized measurement (embed in the center of the user session) was related to EVERY event of the exact same session (also if some event occurred before the measurement was set).

The 15-Second Trick For What Is A Secondary Dimension In Google Analytics

Despite the fact that you can send customized product data to GA4, right now, there is no way to see it in records properly. Hopefully, this will certainly be altered in the future. Or am I missing out on something? (let me understand). GA4 currently supports item-scoped custom-made dimensions. Eventually next in the past, Google stated that session-scoped customized dimensions in GA4 would be available too.


Yet when it pertains to custom-made dimensions, this extent is still not available. And also currently, allow's relocate to the second component of this blog message, where I will certainly reveal you exactly how to configure customized dimensions and where to discover them in Google Analytics 4 records. Allow me begin with a basic introduction of the procedure, and also then we'll take a look at an instance.


You can simply send the event name, claim, "joined_waiting_list" and after that consist of the parameter "course_name".

Indicators on What Is A Secondary Dimension In Google Analytics You Need To Know

In that situation, you will certainly need to: Register a specification as a custom meaning Begin sending custom-made specifications with the occasions you desire The order DOES NOT issue right here. However you ought to do that rather a lot at the exact same time. If you start sending the specification to Google Analytics 4 as well as only register it as a customized dimension, say, one week later on, your records will be missing that one week of data (because the enrollment of a personalized measurement is not retroactive).


Whenever a site visitor clicks on a menu item, I will send out an occasion as well as two additional criteria (that I will certainly later on sign up as custom-made dimensions), menu_item_url, and menu_item_name.: Food selection link click monitoring trigger problems differ on most web sites (as a result of different click courses, IDs, etc). Try to do your finest to use this instance.




Go to Google Tag Supervisor > Triggers > New > Simply Hyperlinks. By creating this trigger, we will certainly enable the link-tracking performance in Google Tag Manager.

Things about What Is A Secondary Dimension In Google Analytics

Go to your web site as well as click any of the menu links. Actually, click a minimum of 2 of them. Go back to the sneak peek mode, as well as you ought to start seeing Link this page Click occasions in the sneak peek mode. Click the very first Link, Click occasion and also most likely to the Variables tab of the preview mode.